Case Study: Microsoft drives stronger long-term brand impact with Analytic Partners

Microsoft boosts advertising ROI by 30% with Analytic Partners

Microsoft, a major technology company, faced the challenge of balancing short-term consumer behavior change with long-term brand building. They partnered with Analytic Partners to better understand how media drives both purchase intent and sales in the short term and to measure the full impact of their multi-year advertising efforts.

Working with Analytic Partners, Microsoft gained foundational knowledge about their media performance and uncovered new opportunities through a holistic analytics approach. The solution implemented by Analytic Partners successfully quantified the long-term impact of advertising, revealing a 30% increase in value above and beyond the measured short-term advertising ROI.

Microsoft