Case Study: Leading Retailer Company Achieves $100M Annual Impact with Analytic Partners' CMA Live

Leading Retailer Company - Customer Case Study

Leading Retailer Company, a large retail chain, needed to move beyond slow, inaccurate, siloed marketing measurement that limited cross-functional collaboration and created skepticism around insights. Analytic Partners helped the retailer evolve into a more data-driven organization with its CMA Live approach, combining Commercial Mix Analytics with “always-on” live models.

Analytic Partners implemented a holistic CMA Live program that shifted the client from annual, backward-looking reporting to real-time, actionable measurement. The solution delivered $100 million in annual impact, driven by a 25% increase in media effectiveness and ROI, a 14% increase in marketing-driven visits, and 12 million more physical and digital visits annually.