Case Study: Leading Retail Company achieves $30M in incremental sales with Analytic Partners Commercial Mix Analytics

Leading Retail Company Overcomes Data Challenges With Future-proofed Measurement

Leading Retail Company worked with Analytic Partners after its existing MTA deployment failed to deliver reliable value. The retailer, which operates multiple brands, was dealing with incomplete and slow insights, data depreciation from walled gardens and privacy changes, and a sharp decline in new customer acquisition, all while needing to adapt quickly to market disruptions.

Analytic Partners implemented its Commercial Mix Analytics solution, CMA On Demand, using the GPS Enterprise platform to unify data, build models, and support strategic and tactical decision-making. The approach uncovered opportunities for an additional $30 million in sales, increased ROI by 20%, and drove a $13 million lift in new customer acquisition, all while keeping spend flat and improving adoption of data-driven decision-making across the organization.