Case Study: Leading Multiple Brand Company improves search ROI by 23% with Analytic Partners

Leading Multiple Brand Company - Customer Case Study

Leading Multiple Brand Company, a long-term client of Analytic Partners, needed a better way to measure the true impact of paid search across its multiple brands. In a fast-moving market with limited variation in search queries over time, the team struggled to isolate search’s contribution and justify spend decisions.

Analytic Partners designed a geo-level A/B test for one brand to measure the causal impact of paid search on sales, using regional spend variation and randomized impression allocation, along with supporting data such as mobile search volume and shopping-center query activity. The test revealed search had a much stronger effect than expected, helping the company improve search ROI by 23% year over year, generate an additional £2.5M in sales, and reduce investment by £500k through a more optimal media mix.