Case Study: Leading Home Goods Brand boosts ROI by 30% with Analytic Partners

Leading Home Goods Brand - Customer Case Study

Leading Home Goods Brand, a major specialty home goods company with highly seasonal products, needed to maximize sales within a short four-month selling window. Because most sales happened offline through retailers, the brand had a limited customer view and needed a better way to understand what was driving performance. Analytic Partners helped by applying its ROI Genome intelligent benchmarking and a holistic business analysis to identify growth opportunities.

Analytic Partners found that digital display advertising was underperforming and closely tied to weather conditions, so it built weather profiles from key weather metrics to understand when ads worked best. Using these insights, Analytic Partners created region-specific decision trees for bid optimization and dynamic creative, helping reduce wasted spend in poor conditions and improve performance in optimal weather. The result was a 4-10x increase in digital ad performance and an estimated +30% annual increase in ROI.