Case Study: Leading Financial Services Company Achieves Higher Media ROI with Analytic Partners Unified Measurement

Leading Financial Services Company - Customer Case Study

Leading Financial Services Company worked with Analytic Partners as online media investment increased and digital became more important. The company had limited visibility into incrementality, efficiency, and the impact of digital media on offline channels, and needed a clearer view of customer behavior and cross-channel performance. To address this, they sought a way to measure digital impact across sales channels and move beyond last-click reporting.

Analytic Partners implemented a Unified Measurement approach using Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to create a single version of the truth for planning and reporting. The solution revealed stronger digital ROI when offline effects were included, showed that online applications were driven by both offline and online factors, and identified TV as having both indirect and direct impact. As a result, the client saw a 4–10% increase in applications and a 13% increase in media ROI, along with improvements such as a 20% increase in digital display ROI and a 20% increase in paid search ROI.