Case Study: Global Hospitality Brand validates media performance and boosts internal adoption with Analytic Partners Unified Measurement

Hospitality Brand Validates Unified Measurement Results to Drive Internal Adoption

Global Hospitality Brand, one of the world’s largest hospitality companies, had been using Analytic Partners’ Unified Measurement program, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), to improve digital display ROI. As leadership questioned banner ad performance and wanted stronger internal validation, the company needed a more reliable way to confirm the value of its media investments and support executive buy-in.

Analytic Partners coordinated a PSA test with the customer and its agencies to measure the incremental impact of display ads versus a control PSA. The test was cleanly executed with only 5% contamination, and the results aligned closely with Analytic Partners’ Unified Measurement outputs—within about 90% accuracy—while also showing increased engagement across the marketing funnel. This validation helped Global Hospitality Brand restore confidence in its analytics, educate internal teams, and continue using a unified measurement approach to guide media decisions.