Case Study: Hill’s Pet Nutrition achieves explosive growth with Analytic Partners

Hill’s Pet Nutrition boosts ROI 114% in 5 years with Analytic Partners

Hill’s Pet Nutrition sought to optimize its media investment to capture short-term sales and achieve long-term double-digit growth in the dynamic pet food market. Their key challenge was determining the optimal level of media spend to drive exponential growth without diminishing returns. To address this, they partnered with Analytic Partners and leveraged their GPS Enterprise technology platform and ROI Genome benchmarks.

Analytic Partners implemented a comprehensive commercial analytics program for Hill’s Pet Nutrition, incorporating a monthly measurement cadence via their Commercial Analytics Live service and scenario planning to adapt to market shifts. This solution enabled data-driven decisions to scale media investments effectively. As a result, Hill’s Pet Nutrition consistently increased ROI by 114% over a five-year period and successfully doubled its household penetration, empowering the marketing team to secure increased media budgets to achieve its ambitious growth goals.

Hill’s Pet Nutrition