Case Study: Frontier Communications drives internal alignment and higher ROI with Analytic Partners

Frontier Communications boosts ROI and alignment with Analytic Partners in 2022

Frontier Communications, a telecommunications company, partnered with Analytic Partners to implement a holistic measurement strategy. Their challenge was to navigate a turbulent environment, evolve their marketing strategy based on data-driven insights, and foster internal alignment and buy-in for their measurement programs.

Analytic Partners provided advanced analytics and marketing mix modeling to help Frontier optimize its marketing programs. The solution drove organizational adoption for measurement and enabled the company to maximize its commercial results by optimizing the timing of its marketing spend. The partnership was described as invaluable and highly educational for the business, leading to increased ROI.

Frontier Communications