Case Study: Cox Communications boosts marketing efficiency with Analytic Partners

Cox Communications boosts marketing efficiency by 10% with Analytic Partners

Cox Communications, the largest private broadband provider in the United States, faced significant post-pandemic challenges as market demand faded and competitive pressures increased. With its marketing budget at risk, Cox needed to quickly adapt to volatile conditions and reframe marketing's value to internal stakeholders. To address this, Cox partnered with Analytic Partners and leveraged their platform, GPS Enterprise® (GPS-E), to build a commercial analytics program.

Analytic Partners' solution provided Cox with advanced scenario planning and a dynamic dashboard updated every four weeks, offering a holistic view of all commercial factors. This enabled Cox to optimize marketing investments, demonstrate ROI clearly, and rebrand marketing as a profit center. As a result, Cox drove a double-digit increase in customer relationships and improved marketing efficiency by over 10% from 2020 through 2022, despite strong competitive and cost pressures.

Cox Communications