Case Study: Cox Communications strengthens customer connections with Analytic Partners

Cox Communications advances customer value and first-party data with Analytic Partners

Cox Communications faced the challenge of maintaining strong customer connections and growing their first-party data amidst increasing data deprecation and evolving privacy regulations. To address this, they partnered with Analytic Partners and utilized their Commercial Mix Models service.

Analytic Partners implemented a solution that enabled Cox Communications to leverage more aggregate data sets and gain a holistic view of how non-marketing factors influence their business. This approach allowed Cox to evolve their measurement to be more granular and incorporate a test and learn strategy. As a result, Analytic Partners helped Cox reframe marketing's impact from a cost center to a profit center, balancing short-term wins with sustained growth.

Cox Communications