Case Study: Leading Automotive Brand Company achieves $70MM in incremental revenue with Analytic Partners

Automotive Brand Uses Consumers Long Consideration Period to Its Advantage

Leading Automotive Brand Company worked with Analytic Partners to better understand the long consideration period involved in car buying and how brand awareness interacts with retail and in-market drivers. The company needed a marketing analytics solution that could measure true brand impact and help optimize investment decisions across current and future nameplates.

Analytic Partners developed advanced models using custom metrics for consideration, visits/search, and bottom-line registrations, along with digital attribution and campaign/creative analysis to guide tactical decisions. The work uncovered key relationships between branded advertising, retail advertising, and dealership incentives, leading to marketing plan improvements and budget reallocations that created over $70MM in incremental revenue opportunities in year-one planning and a potential 17% increase in ROI.