Case Study: a multinational FMCG company achieves sales lift with Analytic Edge's SynTest

multinational FMCG company drives incremental sales in 8 of 10 experiments with Analytic Edge

Analytic Edge partnered with a multinational FMCG company to measure the impact of its consumer review program. The client needed a flexible way to compare sales of supported products against non-supported ones across multiple brands and retailers to determine the program's effectiveness and optimal application.

Using its SynTest platform, Analytic Edge ran controlled experiments across three brands and two retailers. The solution found the program drove incremental sales in 8 out of 10 tests, with positive results across all brands and retailers. The analysis confirmed that higher review counts generally increased sales and identified snack brands as particularly responsive. These results validated the program for continued and expanded use, while also providing the client with a scalable template for measuring future digital merchandising initiatives.