Case Study: an Indian organic skin care brand boosts in-app sales testing with Analytic Edge

Indian Organic Skin Care Brand boosts in-app sales 60% with Analytic Edge

An Indian organic skin care brand sought to measure the impact of its online advertising on a major social media platform on in-app sales. They engaged Analytic Edge, which used its SynTest automated test and learn platform, to design a test and measure the sales lift from the campaigns.

Analytic Edge built a custom synthetic control from untreated markets to compare against 10 test markets. The solution provided a precise match, enabling an accurate measurement. The results showed a positive sales lift in 5 out of the 10 test markets, with some lifts as high as 60%. These mixed findings led the client to pause the campaign to investigate local factors, aiming for better national ROI when relaunched.