Case Study: an Indian fast-food restaurant tests online coupons with Analytic Edge

Indian Fast-food Restaurant sees no lift from 30-day coupons with Analytic Edge

The vendor Analytic Edge was engaged by an Indian fast-food restaurant, which sought to understand if its in-app online coupons were driving incremental sales. The business challenge was to measure the true impact of this digital coupon program to determine its effectiveness.

Analytic Edge designed a geo-test, building custom synthetic controls for three test cities using store-level sales data. The solution leveraged their SynTest automated test and learn platform. The results showed little to no measurable lift in store sales or orders, indicating the coupons were merely subsidizing existing customers. Based on this insight from Analytic Edge, the client redeployed the program's funding to higher-return activities.