Case Study: CG Squared improves trade promotion management with Amzur Technologies' iTPM SuiteApp

CG Squared, Inc accelerates NetSuite TPM with Amzur Technologies and eliminates costly integration projects

CG Squared, Inc., a consumer goods consulting group, faced the challenge of helping its clients manage the complex lifecycle of trade promotions, which is a major expense. Their clients struggled with efficiency, using spreadsheets outside their ERP system, NetSuite. To address this, CG Squared partnered with vendor Amzur Technologies to develop a dedicated solution.

Amzur Technologies designed and built a native NetSuite SuiteApp called iTPM. This application integrates fully with NetSuite, providing a complete tool for trade promotion planning, execution, and deduction management. The solution eliminated the need for complex integrations, saved clients significant time, and provided real-time visibility into promotional KPIs and spending, which improved forecast accuracy and prevented overpayments.

CG Squared, Inc