Case Study: Ashley Stewart boosts sales and modernizes retail operations with Amzur Technologies

Ashley Stewart boosts sales 25% with Amzur Technologies

Ashley Stewart, a leading American plus-size fashion retailer, faced significant challenges due to an outdated and fragmented IT landscape. Their legacy systems, including a 14-year-old JDA MMS ERP and Salesforce Commerce Cloud, resulted in high costs, operational inefficiencies, and a poor customer experience that included a broken checkout process. Partnering with Amzur Technologies, they sought a comprehensive retail technology transformation to modernize their platforms and processes.

Amzur implemented a holistic solution that included a rapid four-week migration from Salesforce to Shopify Plus, complete with a custom payment app to restore critical checkout functionality. They also consolidated the legacy ERP into NetSuite and optimized data, integration, and operational processes. The results were significant, featuring a 25% increase in sales attributed to the restored checkout, a 40%+ reduction in application complexity, and major gains in operational efficiency and cost optimization for Ashley Stewart.

Ashley Stewart

Lori Harmon

Senior Director, IT Operations and Human Resources