Case Study: Viter Energy achieves a 3.25 ROAS with AMZ Pathfinder's Amazon DSP

Viter Energy achieves 3.25 ROAS with AMZ Pathfinder

Viter Energy, a company that creates caffeinated mints and gum, faced the challenge of profitably scaling their advertising to reach new and returning customers. They were concerned about wasting ad spend on new avenues like Amazon DSP, especially amidst 2022's economic pressures and supply chain delays. They partnered with vendor AMZ Pathfinder to implement this new service.

AMZ Pathfinder implemented Amazon DSP advertising, building consideration campaigns that targeted affinity audiences and Twitch users to broaden their reach. This strategy helped scale purchases while maintaining a healthy return. As a result of the solution from AMZ Pathfinder, Viter Energy achieved an overall ROAS of 3.25 and saw significant sales increases, including a 95% lift in product sales in one month.

Viter Energy