Case Study: Tree to Tub achieves 180%+ ROAS and 13M+ impressions with AMZ Pathfinder's Amazon DSP

Tree to Tub achieves 180%+ RoAS and 13 million impressions with AMZ Pathfinder

Tree to Tub, a vegan skincare brand for sensitive skin, faced the challenge of scaling their Amazon Advertising efforts without losing momentum. They were approaching their best year but initially found Amazon DSP's high minimum spend unfeasible. They partnered with vendor AMZ Pathfinder to explore if DSP was a viable solution for a smaller brand like theirs.

AMZ Pathfinder implemented a comprehensive Amazon DSP strategy focused on retargeting and expanding reach through video ads. This solution drove significant results, including over 13 million impressions and a return on ad spend (RoAS) exceeding 180% within 10 months. The campaign also successfully introduced over 1,000 new customers to the brand and significantly increased customer lifetime value through repeat and subscribe & save purchases.

Tree to Tub