Case Study: Healing & Bliss achieves 4.78x ROAS with AMZ Pathfinder

Healing & Bliss achieves 4.78x ROAS in 22 months with AMZ Pathfinder

Healing & Bliss, a US-based sexual wellness brand, faced challenges managing its Amazon PPC advertising due to an overloaded in-house marketer, leading to declining ad performance. The brand struggled to find qualified talent to take over the task. They partnered with the vendor, AMZ Pathfinder, for full Amazon PPC management.

AMZ Pathfinder implemented quick-win strategies and clear reporting for Healing & Bliss. A key part of their solution was developing future-proof campaign strategies to navigate Amazon's strict policies for adult products and prevent suspensions. Over 22 months, AMZ Pathfinder managed over 960 campaigns, generating 255 million impressions and achieving a 4.78x return on ad spend (ROAS).

Healing & Bliss