Case Study: Energy Mints Brand boosts customer retention with AMZ Pathfinder's Amazon DSP and AMC strategy

Energy Mints Brand boosts repeat purchases within 1-7 days with AMZ Pathfinder

An energy mints brand faced the challenge of increasing its customer retention and securing orders from both new and returning customers while maintaining a controlled ACoS. To address this, they expanded their collaboration with vendor AMZ Pathfinder to include Amazon DSP advertising and the use of Amazon Marketing Cloud (AMC) for analytics.

AMZ Pathfinder implemented a strategy using Amazon DSP for retargeting and upper-funnel engagement, which was monitored via AMC. This solution successfully increased branded searches, customer retention, and repeat purchases while preventing ad spend cannibalization. The results showed an upward sales trend across all channels, with DSP being particularly effective for driving sustained growth and long-term customer value for the energy mints brand.