Case Study: Intermountain Healthcare achieves 8X more enrollments and 17X lower cost per enrollment with Amwell paid marketing services

Intermountain Driving Enrollments through Paid Channels

Intermountain Healthcare needed to quickly scale enrollments for its telehealth product, Intermountain Connect Care, and ran a head‑to‑head paid marketing test to choose the best performance marketing partner. They engaged Amwell paid marketing services to drive downloads and enrollments across mobile and desktop and to determine whether Amwell’s telehealth marketing expertise could outperform the incumbent agency of record.

Amwell deployed display and retargeting campaigns plus affiliate partnerships (including Healthline and influencers) across desktop and mobile, leveraging Amwell targeting and iOS-heavy traffic; affiliate CPCs were ~30% lower than display and iOS accounted for ~80% of enrollments. The test delivered 8X more enrollments than the incumbent AOR, a 17X lower cost per enrollment versus the AOR, and a 2X lower cost per enrollment than Amwell’s historical display campaigns, leading Intermountain to select Amwell as the winning partner.

Intermountain Healthcare

Craig Kartchner

Senior Director, Marketing