Case Study: Emergient and Vermont Blue Advantage achieve record enrollment growth with Amsive Digital

Emergient and Vermont Blue Advantage exceed enrollment goals by 163% with Amsive Digital

Amsive Digital partnered with Emergient and Vermont Blue Advantage to supercharge their Medicare Advantage enrollments during the highly competitive annual enrollment period. The challenge was to leverage a short enrollment window to keep and grow members amidst fierce competition.

The solution implemented by Amsive was an omnichannel marketing strategy powered by their proprietary Audience Science methodology. This approach used custom predictive models and synchronized efforts across direct mail, digital ads, and other channels. As a result, Amsive exceeded the enrollment goal by 163%, surpassed the lead goal by 263%, and increased the engagement rate by 139% year-over-year.

Emergient and Vermont Blue Advantage