Case Study: Commerce Bank achieves stronger deposit growth and brand lift with Amsive Digital

Commerce Bank boosts marketing-driven checking accounts 32% with Amsive Digital

Commerce Bank partnered with Amsive Digital to grow new checking households and deposit balances while maintaining a strong return on marketing investment in a competitive market with rising interest rates.

Amsive Digital implemented an integrated omnichannel strategy using its Audience Science methodology to coordinate digital media and direct mail. This solution delivered a 4x exceedance of deposit growth goals, a 32% increase in marketing-driven checking accounts year-over-year, and a 24% increase in overall brand lift.

Commerce Bank