Case Study: Utilita Energy boosts awareness with AMS Media Group's TV and digital media strategy

Utilita Energy boosts awareness by 40% with AMS Media Group

Utilita Energy, a retail energy provider specializing in pay-as-you-go tariffs, sought to stand out as a challenger brand by venturing into offline advertising for the first time. Their goal was to drive awareness and appear community-spirited among specific demographic groups. They partnered with AMS Media Group for media strategy, planning, and buying to launch a TV campaign featuring a well-known character.

AMS Media Group developed a strategy focusing on linear TV and broadcast VOD, targeting daytime viewing and specific channels to maximize cost-effective reach. They supplemented this with granular programmatic VOD targeting to minimize wastage. The campaign delivered outstanding results for Utilita, including a 40% increase in prompted brand awareness and a 78% rise in likelihood to recommend the brand, exceeding expectations.

Utilita Energy