Case Study: Tourism Board for St. Kitts grows holiday bookings with AMS Media Group

Tourism Board for St. Kitts drives 31% more BA searches with AMS Media Group

The Tourism Board for St. Kitts, a Caribbean destination, partnered with AMS Media Group to grow visitor numbers from the UK. The challenge was to position St. Kitts as the preferred island choice for travelers who had already decided on a Caribbean holiday but were flying with British Airways from London's Gatwick Airport.

AMS Media Group implemented a three-tiered digital media strategy that included always-on PPC, targeted digital display, and high-impact video advertising on platforms like addressable TV. This approach was designed to capture active travel intent, inspire discovery, and maintain visibility throughout the customer journey. The campaign delivered significant results for AMS Media Group's client, including a 10% over-delivery on addressable TV, a 31% year-over-year increase in searches on the BA website, and an impressive 3:1 return on investment.