Case Study: The CI Group achieves £1m+ monthly revenue with AMS Media Group

The CI Group reaches £1m monthly revenue with AMS Media Group

AMS Media Group was hired by The CI Group, a company that provides insulation for conservatories, to help them break through a revenue ceiling. The challenge was to significantly increase monthly turnover beyond £1 million while maintaining a strict target cost per acquisition, requiring a 25% uplift in sales volume.

The solution implemented by AMS Media Group involved developing a targeted media strategy based on audience analysis. They executed an integrated mix including DRTV with a celebrity spokesperson, optimized paid search, paid social media, programmatic display retargeting, and on-site conversion technology. As a result, AMS Media Group helped The CI Group achieve an average monthly revenue increase of over £1 million, with 20% of revenue coming from new press titles and added value on TV airtime of £375k.

The CI Group