Case Study: Stannah reclaims market leadership with AMS Media Group

Stannah boosts prompted ad awareness by 6% with AMS Media Group

Stannah, a long-established market leader in stairlifts and homelifts, faced stagnation in brand awareness and market share due to increased competition and an over-reliance on direct response print advertising. Their challenge, addressed with vendor AMS Media Group, was to reassert themselves as the category's first choice by building long-term brand equity while still generating the short-term leads critical for sales.

AMS Media Group implemented a two-pronged media strategy that utilized television as a hero medium for mass brand-building, supported by brand print in key titles. They also refined the existing direct response print strategy and used lower-funnel digital activity to drive demand. This solution from AMS Media Group delivered significant results, including a 6% increase in prompted ad awareness and a 26% increase in favorable opinion of the brand, with 9 in 10 post-recall respondents stating they would consider Stannah.

Stannah