Case Study: Smeg boosts media spend and brand awareness with AMS Media Group

Smeg increases media spend by 21% with AMS Media Group

The customer, Smeg, a family-owned manufacturer of Italian-designed home appliances, faced the challenge of promoting three distinct campaigns during the competitive Autumn/Winter period with a limited cash budget. The campaigns were for a new cold brew coffee machine, a collaboration with Porsche, and a range of built-in kitchen products. Vendor AMS Media Group utilized its programmatic platform and in-house creative hub, AMS Studio, to address this.

AMS Media Group's solution involved creating digital and audio-visual assets and employing a corporate barter strategy through the Astus network, which increased the effective media spend by 20%. This allowed the campaigns to run across programmatic and Sky Adsmart channels. The results included a 15% increase in brand awareness and a 25% increase in brand consideration for their ovens.

Smeg