Case Study: Royal Society of Chemistry boosts awareness and improves perception with AMS Media Group

Royal Society of Chemistry boosts campaign awareness to 4 in 10 with AMS Media Group

The Royal Society of Chemistry (RSC) aimed to raise awareness of the positive role of chemical sciences and foster pride within its community. They partnered with the vendor AMS Media Group, a B2B media specialist, to bring this ambition to life using their services in media strategy, planning, and their proprietary programmatic and analytics platforms.

AMS Media Group implemented a storytelling strategy using real-world examples of chemistry's impact, supported by targeted paid media channels like Display and Paid Social. Their bespoke reporting and AI-driven platform, Architech, allowed for real-time optimization. The campaign successfully made 4 in 10 of the target audience aware, with 55% of those exposed feeling more excited about chemical sciences and 82% reporting an improved perception of the RSC.

Royal Society of Chemistry