Case Study: Northern Trains drives commuter modal shift with AMS Media Group

Northern Trains boosts ROAS by 7% with AMS Media Group

The customer, Northern Trains, the UK's second largest train operator, faced the challenge of achieving a modal shift from car to train by changing commuter perceptions. They tasked vendor AMS Media Group with empowering commuters to consider the train for their commute and to upgrade them to purchase season tickets.

AMS Media Group implemented a multi-channel media strategy spanning TV, VOD, Radio, DOOH, and Digital. The campaign used behavioural nudges to flip commuter concerns on their head and showcase the benefits of travel with Northern. The results for AMS Media Group's work included reaching 12 million people at least 12 times, saving £128k through media buying efficiencies, and achieving a +7% year-over-year return on ad spend for display ads.

Northern Trains