Case Study: National Grid boosts support for The Great Grid Upgrade with AMS Media Group

National Grid boosts positive sentiment 20% with AMS Media Group

National Grid, one of the world's largest investor-owned energy companies, faced the challenge of securing public support for its critical infrastructure project, 'The Great Grid Upgrade'. The vendor, AMS Media Group, was tasked with moving beyond simple awareness to actively shaping the narrative and increasing positive sentiment for the project.

AMS Media Group implemented a media strategy that evolved from an initial phase using high dwell-time channels to a second phase incorporating audio-visual (AV) channels like TV to provide richer storytelling. This solution, which leveraged their proprietary programmatic platform and effectiveness measurement services, successfully increased positive sentiment by 20% and resulted in 75% of those reached expressing willingness to consent to local projects.

National Grid