Case Study: Monty Bojangles boosts Christmas sales with AMS Media Group

Monty Bojangles boosts hero product sales 49.38% with AMS Media Group

Monty Bojangles, a premium confectionery brand, faced the challenge of driving large-scale product trial during the competitive Christmas period. They needed to do this while protecting their premium brand value, avoiding discount-led promotions, and operating within HFSS advertising restrictions. AMS Media Group was tasked with developing a strategy to overcome these barriers.

AMS Media Group created a partnership with Everyman Cinemas to integrate product sampling directly into the cinema experience. For every hot drink purchased, cinemagoers received a complimentary Monty Bojangles truffle. This was supported by targeted advertising within HFSS-compliant films and amplified across multiple touchpoints. The solution by AMS Media Group delivered exceptional results, including a 49.38% year-on-year sales uplift for the hero product and a 22% media value return on the total campaign cost.

Monty Bojangles