Case Study: Forest Holidays achieves record bookings and higher awareness with AMS Media Group

Forest Holidays boosts new customers by 48% with AMS Media Group

AMS Media Group helped Forest Holidays, a UK provider of log cabin holidays in forests, address its low brand awareness and need to stand out in a crowded market. The challenge was to drive bookings, maintain yield without heavy discounting, and raise awareness to meet an early booking target.

The solution involved a multi-channel media strategy across email, paid search, paid social, TV, and direct mail. AMS Media Group used customer data and insights to identify a target audience of 6.1 million potential customers, informing media planning and buying. The campaign successfully increased new customers by 48%, boosted brand search demand by 66%, and raised overall awareness by 42%.

Forest Holidays