Case Study: Fisherman's Friend achieves 15% sales growth with AMS Media Group

Fisherman's Friend grows sales by 15.2% with AMS Media Group

Fisherman's Friend, an iconic British brand of medicinal confectionery, faced increasing competition and difficulty growing sales in the UK market. They challenged vendor AMS Media Group to create an innovative strategy on a significantly reduced budget that would provide a prolonged brand presence and achieve sales growth.

AMS Media Group implemented a strategy centered on a TV sponsorship of Channel 5's "Everyday Heroes" programming genre. This approach optimized frequency and extended the campaign period. The solution delivered exceptional results, including a 15.2% year-over-year sales growth and significant lifts in brand awareness and consideration for Fisherman's Friend.

Fisherman's Friend