Case Study: CSU Global achieves 23x engagement growth with AMR Digital Marketing

CSU-Global grows monthly engagements 23x with AMR Digital Marketing

CSU Global, a nonprofit online state university, faced a challenge with its social media presence. Despite having over 18,000 enrolled students and posting content regularly, their audience was not engaging, which hindered their ability to drive enrollment. Their VP of Marketing hired AMR Digital Marketing to transform their passive visibility into an active community.

AMR Digital Marketing built two distinct content strategies for LinkedIn and community platforms like Instagram and Facebook, focusing on professional growth and creating a relatable support hub. Through intentional community management, they actively engaged with students. The results were a 23x increase in monthly engagements, a 7x increase in website clicks, and impressions reaching 15 million per month, successfully turning an under-engaged audience into an active community.

CSU-Global