Case Study: Red Bull achieves massive live-event engagement and 13.1M reach with Ampsy

Red Bull - Customer Case Study

Red Bull hired Ampsy to capture on‑site fan sentiment and social media activity for Red Bull Culture Clash, a live event featuring four teams and high‑profile influencers. Building on a dashboard used for Red Bull Flugtag, the challenge was to deliver a real‑time solution under high visibility that could track posts, influencer engagement and live voting without performance issues.

Ampsy built a custom instant dashboard and visualization platform to monitor social posts, engage influencers and display live voting results on‑screen and online, driving fan interaction throughout the event. The solution delivered strong measurable impact: 2,281 posts shared and a reach of 13.1M users, helping Red Bull significantly boost engagement during Culture Clash.

Red Bull