Case Study: Red Bull achieves real-time on-site fan voting and amplified engagement with Ampsy's geofencing solution

Red Bull - Customer Case Study

Red Bull, the experiential marketing powerhouse behind Flugtag, wanted to unlock more on‑site fan engagement after 13 years of the event. Seeking a better way to run a “People’s Choice Award” that combined online and in‑venue participation, Red Bull enlisted Ampsy to design a voting method that went beyond simple hashtags.

Ampsy built a custom dashboard powered by its geofencing technology to capture real‑time votes and fan‑generated content, then streamed visual voting results to social displays around the venue to drive continued participation and sharing. The Ampsy solution delivered real‑time audience engagement and a live leaderboard (e.g., Boston’s Swan Dive Team — 30%, Possibilities Are Coming — 20%, 90s Nostalgia — 15%), making the People’s Choice voting immediate and highly visible.

Red Bull