Case Study: AT&T & SEC achieve 87% increase in attendance with Ampsy micro-influencer takeover

AT&T & SEC. - Customer Case Study

AT&T & SEC faced the challenge of mobilizing students for the SEC Nation College GameDay tour when traditional channels weren’t driving enough pre-event or on-site engagement. Ampsy was brought in to deliver an immersive micro-influencer takeover approach, partnering with TeamEpic to reach the campus audience in new, authentic ways.

Ampsy identified and activated campus micro-influencers starting 30 days before the tour, increasing social buzz and driving attendance through peer-led promotion. The Ampsy-led campaign lifted event attendance by 87% over the previous year, delivering a clear, measurable win for AT&T & SEC.

AT&T & SEC.