Case Study: Life360 achieves instant, company-wide user insights and 25–50% analyst time savings with Amplitude

Why Life360 Replaced Their Internal Analytics with Amplitude

Life360, a family location and coordination app, had built its own analytics system but ran into SQL barriers, lagging (non‑real‑time) data, performance problems as data volumes grew, and an analyst bottleneck that kept insights centralized. The company needed a scalable, self-serve analytics solution that would decentralize data access and free engineering and analytics time to focus on product and growth.

Life360 chose Amplitude for its scale and user-friendly interface; today 40+ employees across teams use it to run analyses, pull dashboards, and get answers in minutes instead of days. The switch removed the analyst bottleneck, returned ~25–50% of the Head of Analytics’ time, handles hundreds of millions of location data points daily, and drives retention-focused product decisions through tools like Compass, behavioral cohorts, and companywide dashboards.

Life360

Trenton Huey

Head of Analytics