Case Study: HubSpot achieves trusted, faster product insights with Amplitude

Why HubSpot Chose Amplitude for Product Analytics Over a Homegrown Solution

HubSpot, the Boston-based company that popularized inbound marketing, needed reliable product analytics so teams could understand user behavior and build better products. After experimenting with Mixpanel and developing an internal analytics platform, they found the homegrown solution costly to maintain, prone to outages and slow queries, and ultimately caused skepticism about data quality across the organization.

Following a buy vs. build bake-off, HubSpot chose Amplitude for its account-level and individual-user reporting, Redshift integration, and ability to customize where needed. About 300 employees now use Amplitude to run fast analyses and behavioral cohorts, restoring trust in the data and uncovering actionable customer insights that are driving product improvements.

HubSpot

Daniel Wolchonok

Head of Product Analytics