Case Study: G2 gains actionable user behavior insights with Amplitude

Why G2 Decided to Switch to Amplitude

G2, the software review company, needed a better way to understand reviewers, buyers, and sellers so it could make confident product decisions instead of relying on guesswork. Its previous analytics setup wasn’t delivering reliable data, making it hard to tell whether product changes were working. G2 turned to Amplitude for product intelligence, analytics, and data management support.

Amplitude helped G2 set up data governance, implementation, and change management processes, and trained teams across the company to use the platform effectively. As a result, G2 moved from one person using its old tool to 40 monthly active users on Amplitude, with 100% of product managers onboarded across seven teams. Using Amplitude’s Funnels, Retention, Cohorts, Engagement Matrix, Historical Count, and Conversion Drivers, G2 is now uncovering actionable insights to improve conversions, retention, and seller ROI.

G2

Sabrina Gordon

Product Data Analyst