Case Study: Barco improves ClickShare UX and user connectivity with Amplitude

Using data to improve UX, product stability, and customer happiness

Barco, the Belgium-based technology company behind the ClickShare wireless presentation and conferencing system, was struggling to understand why users were frustrated with the product. Before using Amplitude Analytics, the team could see complaints and negative feedback but couldn’t pinpoint the root cause of issues like failed logins or poor connectivity.

Using Amplitude, Barco analyzed user behavior and complaints, identified “connectivity” as the main pain point, and improved the passcode experience by making the text larger. With Amplitude, Barco reduced frustration and login attempts, increased user connectivity by 20%, and grew ClickShare’s active user base by 25%, with the product line also seeing year-over-year revenue growth.

Barco

Brian Chen

Team Lead