Case Study: Restaurant Brands International achieves higher revenue and conversions with Amplitude

Use Amplitude and Snowflake to Drive Million-Dollar Revenue Increases in the QSR Space

Restaurant Brands International (RBI), the parent company of Burger King, Popeyes, Tim Hortons, and Firehouse Subs, needed to understand whether faster app startup times would influence customer spending and conversions. Using Amplitude Analytics alongside its broader data stack, RBI analyzed mobile app behavior to connect performance with business outcomes and identify opportunities to improve the customer experience.

Amplitude helped RBI validate that faster app loads led to higher spend, driving a major optimization effort that reduced load times by 43% on Android and 16% on iOS. As a result, RBI saw conversions increase by 4%, while also using Amplitude with Snowflake to power new revenue-generating tools like its Suggestive Sell Engine and franchisee insights dashboards.

Restaurant Brands International

Aryan Naraghi

Head of Data Analytics