Case Study: Udemy boosts subscriptions by 40% with Amplitude Analytics

Udemy sheds light on learners’ needs, boosting subscriptions by 40%

Udemy, the online skills marketplace and learning platform, wanted to better understand what learners and organizations were looking for so it could attract, convert, and retain more users. Using Amplitude Analytics, the product team analyzed user behavior and journeys to identify where people landed, what courses they explored, and what paths led them to subscribe.

With Amplitude, Udemy personalized the browsing experience and redesigned its logged-out homepage based on segmentation and funnel insights. The changes led to a 40% increase in individual subscriptions and a 4% lift in annual recurring revenue for Udemy Business, while also making analytics faster and easier for the team to use.

Udemy

David Gao

Principal Product Manager