Case Study: LIFULL HOME'S achieves faster experimentation and higher conversions with Amplitude

Transforming a Product Development Culture to Cut Down Data Analysis Time, Experiment Faster, and Increase Conversions

LIFULL HOME'S, one of Japan’s largest property portals, wanted to improve the quality and quantity of its experiments, but its heavily customized Google Analytics setup made it slow and difficult to get a clear view of user behavior. The team needed a better way to analyze data, share insights, and move beyond guesswork to build more effective products.

With Amplitude, LIFULL HOME'S adopted a dedicated product analytics platform that made it easier to understand behavior, run A/B tests, and share findings across teams. The results were significant: data analysis time dropped by 90%, experiment speed increased 1.5x, A/B success rate improved 2.8x, and experiments drove a 10x increase in user leads. Amplitude helped the company scale its data-driven culture, with about 200 team members now using the platform.

LIFULL HOME'S

Shin Okubo

Chief Product Officer