Case Study: TourRadar increases booking conversion rates with Amplitude

TourRadar Increases Booking Conversion Rates by 2.7% with Amplitude

TourRadar, the world’s largest platform for booking multi-day adventures, was struggling with inconsistent data governance and slow time to insights while relying on Google Analytics and other tools. The company needed a more reliable way to measure conversion rates, align teams on a single source of truth, and act faster on customer journey data.

TourRadar implemented Amplitude to centralize metrics, enable self-service analytics, and improve experimentation and session analysis with Session Replay. With Amplitude, the company standardized reporting and sped up decision-making, leading to a 2.7% increase in booking conversion rates and a 25% reduction in customer support inquiries.

TourRadar

Clemens Grave

Former Director of Product