Case Study: The RealReal boosts personalization and GMV with Amplitude

The RealReal boosts GMV and speeds analysis from a week to minutes with Amplitude

The RealReal, a luxury consignment retailer, faced challenges accessing and utilizing its customer data to optimize experiences across its diverse platforms. Their previous analytics setup was reactive and time-consuming, limiting their ability to quickly iterate and personalize for different customer segments. To address this, they implemented Amplitude Analytics, integrated with Twilio Segment.

Using Amplitude's solution, The RealReal gained a real-time, unified view of user behavior. This enabled them to identify key drop-off points, optimize high-impact features like personalized shopping lists, and drive cross-channel personalization. The results included a more efficient data analysis process, improved customer engagement, and measurable business growth, contributing to an increase in gross merchandise value (GMV).

The RealReal