Case Study: Teal boosts conversions and empowers job seekers with Amplitude Analytics

Teal boosts conversions and serves 100,000+ users with Amplitude

Teal, a consumer tech company providing a career development platform, faced a challenge in its product development. They lacked the robust analytics tooling needed to measure, track, and understand how their users were interacting with new features. This inability to gather data made it difficult to determine what was working and what wasn't. To solve this, Teal turned to Amplitude Analytics.

By implementing Amplitude's enterprise plan, Teal gained a powerful source of truth for product data. The solution enabled them to surface user insights at scale, define key growth metrics, and visualize data with complex charts. Amplitude directly helped drive higher conversion rates; using its data, Teal identified and fixed a bug in their premium program, which resulted in a much higher conversion rate after a refactor. The team now uses Amplitude to inform decisions across both product and website analytics.

Teal