Case Study: Taco Bell boosts conversions with Amplitude

Taco Bell Boosts Conversions By Partnering with the Amplitude Professional Services Team

Taco Bell needed a better way to consolidate and analyze data from its growing mix of in-store and digital touchpoints, including mobile apps, online ordering, and kiosks. The company turned to Amplitude Analytics and the Amplitude Professional Services team to help bridge the gap between data, insights, and action.

Amplitude implemented its Premium Success Package, providing onboarding, advanced analytics guidance, data governance support, workshops, and 24/7 expertise to help Taco Bell define properties, build stronger dashboards, and improve experimentation. With Amplitude, Taco Bell increased conversion rates and traffic, improved retention and revenue insights, and was able to deliver better products, services, and promotions to customers.

Taco Bell

Perri Myers

Product Marketing